About Floris London:
An Enduring Legacy of Luxury and Elegance
Floris London is a distinguished British perfumer and retailer of luxury fragrances, grooming products, and home accessories. Established in 1730 by Juan Famenias Floris and his wife Elizabeth, it holds the prestigious title of being the oldest English retailer of fragrance and toiletries. For nearly three centuries, Floris has remained a family-run business, now managed by the 8th and 9th generations of the Floris family.
Heritage and Craftsmanship
Located at 89 Jermyn Street in the heart of St James’s, London, the original Floris shop exudes timeless elegance and charm. The brand is renowned for its commitment to traditional methods of perfumery, blending exquisite ingredients sourced from around the world. Each fragrance is meticulously crafted, reflecting a deep understanding of scent and an unwavering dedication to quality.
Royal Recognition
Floris London has a long-standing relationship with the British Royal Family and holds multiple Royal Warrants, a mark of recognition for those who have supplied goods or services to the households of the Queen, the Duke of Edinburgh, and the Prince of Wales. This esteemed honor underscores the brand’s exceptional standards and its position as a purveyor of luxury products.
Iconic Fragrances
The brand offers an array of signature scents, each with its own unique story and character. From the classic “No. 89,” famously worn by Ian Fleming, the creator of James Bond, to the elegant “White Rose,” a favorite of Florence Nightingale, Floris fragrances have been cherished by notable figures throughout history.
Commitment to Sustainability
Floris London is dedicated to responsible sourcing and sustainability. The brand emphasizes the use of natural ingredients and environmentally friendly practices in its production processes. This commitment ensures that the luxury of Floris products is harmoniously balanced with respect for the environment.
